Fazio, Zanna & Cooper (1977) - Dissonance and self-perception: An integrative view of each theory’s proper domain of application
View the publicationShort summary
The authors compare Self-Perception Theory with cognitive dissonance theory. They demonstrate that when internal attitudinal cues are weak, individuals base their attitudes on observing their behavior.
Methodology
Experimental laboratory research in which participants exhibit behavior under different conditions of attitudinal certainty.
Key findings
Self-Perception Theory explains attitude formation when internal cues are weak or ambiguous. With strong attitudinal commitment, dissonance is more likely to occur.
Practical implication for leadership
When people do not yet have a strong identity or conviction, repeated behavior in a certain context can contribute to identity formation.
Meaning of INR
Within the INR framework, this study supports the idea that, under certain circumstances, behavior becomes a primary source of self-interpretation. This reinforces the narrative layer: behavior that consistently occurs in a context that supports autonomy can be integrated into the self-concept.
