Bem (1972) – Self-Perception Theory
View the publicationShort summary
Self-Perception Theory posits that individuals infer their attitudes and identity aspects from their behavior and the context in which it occurs. People, as it were, act as external observers of themselves.
Methodology
Theoretical article based on experimental social psychological research.
Key findings
When internal attitudinal cues are weak, people base their self-image on their observable behavior and the circumstances under which this behavior occurred.
Practical implication for leadership
Behavior that people repeatedly exhibit in a certain context influences their self-image. Leaders therefore indirectly create identity formation through behavioral structures.
Meaning of INR
This theory forms the core of the narrative layer within INR. Behavior stemming from autonomous motivation is interpreted by individuals as self-chosen, leading to its integration into the self-concept. Behavior stemming from controlled motivation is interpreted differently and can lead to a limiting self-narrative.