{"id":81280,"date":"2026-08-22T13:26:49","date_gmt":"2026-08-22T11:26:49","guid":{"rendered":"https:\/\/inr.institute\/?page_id=81280"},"modified":"2026-08-22T13:26:49","modified_gmt":"2026-08-22T11:26:49","slug":"retail-inr","status":"publish","type":"page","link":"https:\/\/inr.institute\/en\/inr-retail\/","title":{"rendered":"INR for Retail"},"content":{"rendered":"<!-- ============================================================================\n     INR SECTORPAGINA \u00b7 RETAIL\n     Een bestand. Plak dit volledig in EEN Elementor HTML-widget.\n     Alles gescoped onder .inr-sector en afgedwongen met !important.\n\n     Designtaal (niet de blokindeling) overgenomen van het INR Model-fundament:\n     Inter, neutraal casco (wit\/inkt\/grijs), zacht geblurde blobs,\n     glassmorphism-kaarten, reveal-on-scroll, cubic-bezier(.2,.7,.2,1).\n     Dienstkleur komt UITSLUITEND binnen als accent op de blok-6 product-cards.\n\n     COMMERCIELE ARCHITECTUUR (framework v2, ambitie-eerst):\n       1 HERO        de ambitie + een contactknop\n       2 SPANNING    de spanning die de ambitie in de weg staat\n       3 WHY         waarom voornemens het niet oplossen (donker paneel)\n       4 BELOFTE     wat er verandert, als scanbare winstpunten\n       5 CATEGORIE   waarom dit geen gedragsmodel is, kort en terloops\n       6 ROUTE       waar wij zouden beginnen, product-cards met dienstkleur\n       7 CTA         het gesprek (donker paneel) + brochure-link\n\n     FONT: Inter wordt sitebreed door de header geladen. Hier NIET opnieuw\n     laden. De font-family-declaraties gebruiken het font dat de header levert.\n     ============================================================================ -->\n\n<style>\n\/* ---------- 1. ROOT + ELEMENTOR-ONTWAPENING ---------- *\/\n.inr-sector{\n  --ink:#0E0E12; --ink-2:#1A1A20; --grijs:#64646E; --grijs-2:#9A9AA4; --bg:#F5F5F7;\n  --lijn:rgba(14,14,18,.10); --lijn-2:rgba(14,14,18,.06);\n  \/* dienstkleuren, alleen gebruikt in blok 6 *\/\n  --c-pulse:#FD4C5C; --c-sync:#FD7634; --c-fluent:#2875FB; --c-echo:#5AC380; --c-core:#7448FD;\n  --radius:24px; --maxw:1180px;\n  position:relative !important; width:100% !important; max-width:100% !important;\n  margin:0 !important; padding:0 !important; box-sizing:border-box !important;\n  color:var(--ink) !important; background:#FFFFFF !important; line-height:1.5 !important;\n  overflow-x:clip !important; text-align:left !important;\n  -webkit-font-smoothing:antialiased !important;\n}\n.inr-sector, .inr-sector *, .inr-sector *::before, .inr-sector *::after{\n  box-sizing:border-box !important;\n  font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif !important;\n}\n.inr-sector h1,.inr-sector h2,.inr-sector h3,.inr-sector h4,.inr-sector p,\n.inr-sector span,.inr-sector div,.inr-sector ul,.inr-sector li,.inr-sector a{margin:0;padding:0;}\n.inr-sector ul{list-style:none !important;}\n.inr-sector a{text-decoration:none !important;color:inherit !important;}\n\n\/* ---------- 2. ATMOSFEER (neutrale grijze blobs) ---------- *\/\n.inr-sector .atmos{position:absolute !important;inset:0 !important;z-index:0 !important;overflow:hidden !important;pointer-events:none !important;background:transparent !important;}\n.inr-sector .blob{position:absolute !important;border-radius:50% !important;filter:blur(120px) !important;opacity:.5 !important;animation:inrs-drift 32s ease-in-out infinite !important;}\n.inr-sector .blob.a{width:560px;height:560px;background:rgba(14,14,18,.10);top:-200px;right:-160px;}\n.inr-sector .blob.b{width:500px;height:500px;background:rgba(100,100,110,.12);top:52%;left:-200px;animation-delay:-12s;}\n.inr-sector .blob.c{width:620px;height:620px;background:rgba(14,14,18,.05);bottom:-280px;right:22%;animation-delay:-21s;}\n@keyframes inrs-drift{0%,100%{transform:translate(0,0) scale(1);}50%{transform:translate(-42px,-32px) scale(1.06);}}\n\n\/* ---------- 3. LAYOUT-PRIMITIEVEN ---------- *\/\n.inr-sector .wrap{position:relative !important;z-index:1 !important;width:100% !important;max-width:var(--maxw) !important;margin:0 auto !important;padding:0 clamp(28px,5vw,40px) !important;}\n.inr-sector .sec{position:relative !important;z-index:1 !important;padding:118px 0 !important;}\n.inr-sector .sec.tight{padding:82px 0 !important;}\n\n\/* ---------- 4. TYPO-HELPERS ---------- *\/\n.inr-sector .eyebrow{font-size:13px !important;font-weight:600 !important;letter-spacing:.02em !important;text-transform:uppercase !important;color:var(--grijs) !important;}\n.inr-sector .grad{background:linear-gradient(115deg,#0E0E12,#54545E) !important;-webkit-background-clip:text !important;background-clip:text !important;color:transparent !important;-webkit-text-fill-color:transparent !important;}\n\n\/* ---------- 5. REVEAL ---------- *\/\n.inr-sector .rev{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1);}\n.inr-sector .rev.in{opacity:1 !important;transform:none !important;}\n.inr-sector .d1{transition-delay:.07s;}.inr-sector .d2{transition-delay:.14s;}.inr-sector .d3{transition-delay:.21s;}\n.inr-sector .d4{transition-delay:.28s;}.inr-sector .d5{transition-delay:.35s;}\n.no-js .inr-sector .rev{opacity:1 !important;transform:none !important;}\n\n\/* ---------- responsive basis ---------- *\/\n@media(max-width:820px){\n  .inr-sector{padding-left:22px !important;padding-right:22px !important;}\n  .inr-sector .wrap{padding-left:0 !important;padding-right:0 !important;}\n  .inr-sector .hero{padding-left:0 !important;padding-right:0 !important;}\n  .inr-sector .sec{padding:74px 0 !important;}\n  .inr-sector .blob.a{width:320px;height:320px;right:-110px;}\n  .inr-sector .blob.b{width:300px;height:300px;left:-140px;}\n  .inr-sector .blob.c{width:340px;height:340px;right:-60px;bottom:-160px;}\n}\n@media(prefers-reduced-motion:reduce){\n  .inr-sector .rev{opacity:1 !important;transform:none !important;transition:none !important;}\n  .inr-sector .blob{animation:none !important;}\n}\n<\/style>\n\n<div class=\"inr-sector\">\n<!-- ============================================================================\n     SECTOR-ICOON (centrale definitie). Per sector wissel je ALLEEN de paden\n     binnen dit <symbol id=\"sectoricoon\">. Het verschijnt automatisch als\n     watermerk in het why-paneel en het CTA-paneel, en kan overal met\n     <svg><use href=\"#sectoricoon\"><\/use><\/svg> hergebruikt worden.\n     Huidige sector: Retail (winkeltas).\n     ============================================================================ -->\n<svg width=\"0\" height=\"0\" style=\"position:absolute !important;width:0 !important;height:0 !important;overflow:hidden !important;\" aria-hidden=\"true\">\n  <symbol id=\"sectoricoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n    <path d=\"M6 2 3 6v1a3 3 0 0 0 6 0 3 3 0 0 0 6 0 3 3 0 0 0 6 0V6l-3-4z\"><\/path>\n    <path d=\"M5 9v11h14V9\"><\/path>\n    <path d=\"M9 20v-6h6v6\"><\/path>\n  <\/symbol>\n<\/svg>\n\n<div class=\"atmos\"><div class=\"blob a\"><\/div><div class=\"blob b\"><\/div><div class=\"blob c\"><\/div><\/div>\n\n<!-- ========================= BLOK 1 \u00b7 HERO ========================= -->\n<style>\n.inr-sector .hero{min-height:86vh !important;display:grid !important;grid-template-columns:1.15fr .85fr !important;gap:56px !important;align-items:center !important;padding:150px clamp(24px,5vw,40px) 100px !important;}\n.inr-sector .hero h1{font-weight:600 !important;font-size:clamp(42px,5.6vw,74px) !important;line-height:1.03 !important;letter-spacing:-.02em !important;color:var(--ink) !important;margin-bottom:30px !important;}\n.inr-sector .hero .lead{font-size:clamp(17px,2.1vw,20px) !important;font-weight:300 !important;color:var(--grijs) !important;max-width:52ch !important;line-height:1.6 !important;margin-bottom:38px !important;}\n.inr-sector .hero .lead strong{font-weight:600 !important;color:var(--ink) !important;}\n.inr-sector .knop{display:inline-flex !important;align-items:center !important;gap:10px !important;font-weight:600 !important;font-size:15px !important;padding:16px 28px !important;border-radius:99px !important;\n  transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s,background .3s !important;cursor:pointer !important;}\n.inr-sector .knop svg{width:16px !important;height:16px !important;transition:transform .35s cubic-bezier(.2,.7,.2,1) !important;}\n.inr-sector .knop.primair{background:var(--ink) !important;color:#fff !important;}\n.inr-sector .knop.primair:hover{transform:translateY(-3px) !important;box-shadow:0 18px 40px -20px rgba(14,14,18,.5) !important;}\n.inr-sector .knop.primair:hover svg{transform:translateX(4px) !important;}\n.inr-sector .knop:focus-visible{outline:2px solid var(--ink) !important;outline-offset:3px !important;}\n\n\/* hero-rechts: sector-navigatie. Desktop = side panel, mobiel = dropdown.\n   De actieve sector is gemarkeerd en niet klikbaar. *\/\n.inr-sector .herobeeld{position:relative !important;display:flex !important;justify-content:center !important;align-items:stretch !important;}\n\n\/* ---- gedeeld paneel ---- *\/\n.inr-sector .sectorpaneel{position:relative !important;width:100% !important;max-width:400px !important;\n  background:rgba(255,255,255,.62) !important;-webkit-backdrop-filter:blur(24px) !important;backdrop-filter:blur(24px) !important;\n  border:1px solid var(--lijn) !important;border-radius:26px !important;\n  box-shadow:0 30px 80px -50px rgba(14,14,18,.4) !important;overflow:hidden !important;}\n.inr-sector .sectorpaneel .paneelkop{display:flex !important;align-items:center !important;gap:10px !important;\n  padding:22px 26px 16px !important;border-bottom:1px solid var(--lijn-2) !important;}\n.inr-sector .sectorpaneel .paneelkop .stip{width:8px !important;height:8px !important;border-radius:50% !important;background:var(--ink) !important;box-shadow:0 0 0 4px rgba(14,14,18,.10) !important;flex:none !important;}\n.inr-sector .sectorpaneel .paneelkop .titel{font-size:13px !important;font-weight:600 !important;letter-spacing:.02em !important;text-transform:uppercase !important;color:var(--grijs) !important;}\n\n\/* ---- de lijst ---- *\/\n.inr-sector .sectorlijst{list-style:none !important;margin:0 !important;padding:8px !important;\n  max-height:420px !important;overflow-y:auto !important;-webkit-overflow-scrolling:touch !important;}\n.inr-sector .sectorlijst li{margin:0 !important;}\n.inr-sector .sectorlijst a,\n.inr-sector .sectorlijst .actief{display:flex !important;align-items:center !important;justify-content:space-between !important;gap:12px !important;\n  padding:13px 16px !important;border-radius:13px !important;font-size:15px !important;font-weight:400 !important;color:var(--ink) !important;\n  transition:background .25s cubic-bezier(.2,.7,.2,1) !important;}\n.inr-sector .sectorlijst a{cursor:pointer !important;}\n\/* linker groep: icoon + naam *\/\n.inr-sector .sectorlijst .snaam{display:flex !important;align-items:center !important;gap:12px !important;min-width:0 !important;}\n.inr-sector .sectorlijst .sicoon{width:20px !important;height:20px !important;flex:none !important;color:var(--grijs) !important;transition:color .25s !important;}\n.inr-sector .sectorlijst a:hover .sicoon{color:var(--ink) !important;}\n.inr-sector .sectorlijst .actief .sicoon{color:#fff !important;}\n.inr-sector .sectorlijst a .pijl{width:15px !important;height:15px !important;flex:none !important;color:var(--grijs-2) !important;\n  opacity:0 !important;transform:translateX(-4px) !important;transition:opacity .25s,transform .25s cubic-bezier(.2,.7,.2,1) !important;}\n.inr-sector .sectorlijst a:hover{background:rgba(14,14,18,.05) !important;}\n.inr-sector .sectorlijst a:hover .pijl{opacity:1 !important;transform:none !important;}\n.inr-sector .sectorlijst a:focus-visible{outline:2px solid var(--ink) !important;outline-offset:-2px !important;}\n\/* actieve sector: ink-highlight, niet klikbaar *\/\n.inr-sector .sectorlijst .actief{background:var(--ink) !important;color:#fff !important;font-weight:600 !important;cursor:default !important;}\n.inr-sector .sectorlijst .actief .check{width:16px !important;height:16px !important;flex:none !important;color:#fff !important;}\n\n\/* ---- mobiele dropdown-knop (default verborgen op desktop) ---- *\/\n.inr-sector .sectordrop{display:none !important;}\n\n@media(max-width:900px){\n  .inr-sector .hero{grid-template-columns:1fr !important;min-height:auto !important;padding:124px clamp(28px,5vw,40px) 60px !important;gap:36px !important;}\n  .inr-sector .hero h1{font-size:clamp(38px,10vw,58px) !important;}\n  .inr-sector .herobeeld{justify-content:flex-start !important;}\n\n  \/* op mobiel: paneel wordt een in-flow dropdown, nooit position:absolute *\/\n  .inr-sector .sectorpaneel{max-width:100% !important;}\n  .inr-sector .sectorpaneel .paneelkop{display:none !important;}\n  .inr-sector .sectordrop{display:flex !important;align-items:center !important;justify-content:space-between !important;gap:12px !important;width:100% !important;\n    padding:16px 20px !important;background:rgba(255,255,255,.72) !important;border:none !important;border-bottom:1px solid var(--lijn-2) !important;\n    font-family:inherit !important;font-size:15px !important;font-weight:600 !important;color:var(--ink) !important;cursor:pointer !important;text-align:left !important;}\n  .inr-sector .sectordrop .dlabel{display:flex !important;flex-direction:column !important;gap:2px !important;}\n  .inr-sector .sectordrop .dlabel small{font-size:11px !important;font-weight:600 !important;letter-spacing:.02em !important;text-transform:uppercase !important;color:var(--grijs-2) !important;}\n  .inr-sector .sectordrop .chev{width:18px !important;height:18px !important;flex:none !important;color:var(--grijs) !important;transition:transform .3s cubic-bezier(.2,.7,.2,1) !important;}\n  .inr-sector .sectorpaneel.open .sectordrop .chev{transform:rotate(180deg) !important;}\n  \/* accordion: dichtgeklapt via max-height, in-flow *\/\n  .inr-sector .sectorlijst{max-height:0 !important;overflow:hidden !important;padding:0 8px !important;\n    transition:max-height .4s cubic-bezier(.2,.7,.2,1),padding .4s cubic-bezier(.2,.7,.2,1) !important;}\n  .inr-sector .sectorpaneel.open .sectorlijst{max-height:70vh !important;overflow-y:auto !important;padding:8px !important;}\n}\n<\/style>\n<section class=\"hero wrap\">\n  <div>\n    <h1>A chain in which the store floor and head office <span class=\"grad\">operate the same<\/span> customer.<\/h1>\n    <p class=\"lead\">In retail, a customer can buy elsewhere at any moment. Chains that survive are those where the store and the headquarters are aligned, with the same customer as the starting point, not as an internal point of contention. <strong>INR helps you build that kind of organization; customers come back because they feel truly valued.<\/strong><\/p>\n    <a class=\"knop primair\" href=\"https:\/\/inr.institute\/en\/contact\/\">Present your challenge to us <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a>\n  <\/div>\n\n  <div class=\"herobeeld\" id=\"inrsHero\">\n    <div class=\"sectorpaneel\" id=\"sectorPaneel\">\n      <div class=\"paneelkop\"><span class=\"stip\"><\/span><span class=\"titel\">Choose your sector<\/span><\/div>\n      <button class=\"sectordrop\" id=\"sectorDrop\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sectorLijst\">\n        <span class=\"dlabel\"><small>Sector<\/small>Retail<\/span>\n        <svg class=\"chev\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M6 9l6 6 6-6\"><\/path><\/svg>\n      <\/button>\n      <ul class=\"sectorlijst\" id=\"sectorLijst\">\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-financial-services\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse cx=\"12\" cy=\"6\" rx=\"7\" ry=\"3\"><\/ellipse><path d=\"M5 6v5c0 1.7 3.1 3 7 3s7-1.3 7-3V6\"><\/path><path d=\"M5 11v5c0 1.7 3.1 3 7 3s7-1.3 7-3v-5\"><\/path><\/svg>Financial Services<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/national-government\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 21h18\"><\/path><path d=\"M6 21V11M10 21V11M14 21V11M18 21V11\"><\/path><path d=\"M4 11h16\"><\/path><path d=\"M12 3 4 8h16z\"><\/path><\/svg>Local Government<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/it-services\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"12\" rx=\"2\"><\/rect><path d=\"M8 20h8M12 16v4\"><\/path><\/svg>IT services<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-telecom\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"7\" y=\"2\" width=\"10\" height=\"20\" rx=\"2.5\"><\/rect><line x1=\"11\" y1=\"18\" x2=\"13\" y2=\"18\"><\/line><\/svg>Telecom<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-automotive\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 13l2-5a2 2 0 0 1 2-1h10a2 2 0 0 1 2 1l2 5\"><\/path><path d=\"M3 13h18v4a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1H6v1a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1z\"><\/path><circle cx=\"7\" cy=\"16\" r=\"0.5\"><\/circle><circle cx=\"17\" cy=\"16\" r=\"0.5\"><\/circle><\/svg>Automotive<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/energy-sector-in-india\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M13 2 4 14h7l-1 8 9-12h-7z\"><\/path><\/svg>Energy sector<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-industry-and-technology\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 21V10l6 4V10l6 4V6l6 4v11z\"><\/path><\/svg>Industry and Technology<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/hr-temping-and-hr-services\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M3 20a6 6 0 0 1 12 0\"><\/path><path d=\"M16 5a3 3 0 0 1 0 6\"><\/path><path d=\"M17 14a6 6 0 0 1 4 6\"><\/path><\/svg>Temporary staffing and HR services<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-care\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20.8 5.6a5.5 5.5 0 0 0-8.8 1.4 5.5 5.5 0 0 0-8.8-1.4c-2 2-2 5.2 0 7.2L12 21l8.8-8.2c2-2 2-5.2 0-7.2z\"><\/path><\/svg>Care<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-real-estate-and-brokerage\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 11l9-7 9 7\"><\/path><path d=\"M5 10v10h14V10\"><\/path><path d=\"M9 20v-6h6v6\"><\/path><\/svg>Real Estate and Brokerage<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-media-and-marketing\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 9v6h4l6 4V5L7 9z\"><\/path><path d=\"M16 8a5 5 0 0 1 0 8\"><\/path><\/svg>Media and Marketing<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-logistics-and-transport\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 7h11v8H2z\"><\/path><path d=\"M13 10h4l3 3v2h-7z\"><\/path><circle cx=\"6\" cy=\"17\" r=\"1.6\"><\/circle><circle cx=\"17\" cy=\"17\" r=\"1.6\"><\/circle><\/svg>Logistics and Transport<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n        <li><span class=\"actief\" aria-current=\"page\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 2 3 6v1a3 3 0 0 0 6 0 3 3 0 0 0 6 0 3 3 0 0 0 6 0V6l-3-4z\"><\/path><path d=\"M5 9v11h14V9\"><\/path><path d=\"M9 20v-6h6v6\"><\/path><\/svg>Retail<\/span> <svg class=\"check\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.6\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span><\/li>\n        <li><a href=\"https:\/\/inr.institute\/en\/inr-fashion\/\"><span class=\"snaam\"><svg class=\"sicoon\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 3l3 3 3-3 5 4-3 3-1-1v11H8V9L7 10 4 7z\"><\/path><\/svg>Fashion<\/span> <svg class=\"pijl\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ========================= BLOK 2 \u00b7 DE SPANNING ========================= -->\n<style>\n.inr-sector .spanning{max-width:860px !important;margin:0 auto !important;}\n.inr-sector .spanning .eyebrow{display:block !important;text-align:center !important;margin-bottom:16px !important;}\n.inr-sector .spanning h2{text-align:center !important;font-weight:600 !important;font-size:clamp(30px,4.2vw,48px) !important;letter-spacing:-.02em !important;line-height:1.08 !important;color:var(--ink) !important;margin-bottom:20px !important;}\n.inr-sector .spanning .intro{text-align:center !important;font-size:19px !important;font-weight:300 !important;color:var(--grijs) !important;line-height:1.6 !important;max-width:60ch !important;margin:0 auto 52px !important;}\n\/* de drie tussen-in figuren als glassmorphism-kaarten *\/\n.inr-sector .tussenin{display:grid !important;grid-template-columns:repeat(3,1fr) !important;gap:18px !important;margin-bottom:44px !important;}\n.inr-sector .tkaart{background:rgba(255,255,255,.72) !important;-webkit-backdrop-filter:blur(20px) !important;backdrop-filter:blur(20px) !important;\n  border:1px solid var(--lijn) !important;border-radius:20px !important;padding:28px 26px !important;\n  box-shadow:0 10px 40px -30px rgba(14,14,18,.25) !important;}\n.inr-sector .tkaart .rol{font-size:12px !important;font-weight:600 !important;letter-spacing:.02em !important;text-transform:uppercase !important;color:var(--grijs-2) !important;margin-bottom:12px !important;}\n.inr-sector .tkaart p{font-size:15.5px !important;font-weight:300 !important;color:var(--ink) !important;line-height:1.55 !important;}\n.inr-sector .spanning .slot{max-width:64ch !important;margin:0 auto !important;text-align:center !important;font-size:18px !important;font-weight:300 !important;color:var(--ink) !important;line-height:1.62 !important;}\n.inr-sector .spanning .slot strong{font-weight:600 !important;}\n@media(max-width:820px){.inr-sector .tussenin{grid-template-columns:1fr !important;}}\n<\/style>\n<section class=\"sec wrap\">\n  <div class=\"spanning\">\n    <span class=\"eyebrow rev\">The tension<\/span>\n    <h2 class=\"rev\">The tension that remains between them.<\/h2>\n    <p class=\"intro rev\">The intention is good. Yet it keeps failing at the same point. Not because people don't want to, but because the shop floor and head office operate in two different realities.<\/p>\n    <div class=\"tussenin\">\n      <div class=\"tkaart rev d1\"><div class=\"rol\">The employee<\/div><p>Handles customers quickly, due to strict management focused on revenue per hour.<\/p><\/div>\n      <div class=\"tkaart rev d2\"><div class=\"rol\">The branch manager<\/div><p>Hits the targets, but drains the team.<\/p><\/div>\n      <div class=\"tkaart rev d3\"><div class=\"rol\">The two realities<\/div><p>Retail floor and head office operate independently of each other, with the same customer at stake.<\/p><\/div>\n    <\/div>\n    <p class=\"slot rev\">Will that voltage remain present, <strong>then you lose the customer precisely at the point where you should be winning them over.<\/strong><\/p>\n  <\/div>\n<\/section>\n\n<!-- ========================= BLOK 3 \u00b7 WHY (donker paneel) ========================= -->\n<style>\n.inr-sector .why{background:var(--ink) !important;color:#fff !important;border-radius:36px !important;padding:88px 64px !important;position:relative !important;overflow:hidden !important;}\n.inr-sector .why::before{content:'' !important;position:absolute !important;top:-140px !important;right:-100px !important;width:420px !important;height:420px !important;border-radius:50% !important;background:radial-gradient(circle,rgba(255,255,255,.10),transparent 70%) !important;filter:blur(50px) !important;}\n\/* sector-watermerk: groot, subtiel, in de hoek *\/\n.inr-sector .sectormerk{position:absolute !important;pointer-events:none !important;color:#fff !important;opacity:.05 !important;z-index:0 !important;}\n.inr-sector .why .sectormerk{width:340px !important;height:340px !important;right:-40px !important;bottom:-70px !important;}\n.inr-sector .why-inner{position:relative !important;z-index:1 !important;max-width:820px !important;}\n.inr-sector .why .eyebrow{color:rgba(255,255,255,.6) !important;display:block !important;margin-bottom:18px !important;}\n.inr-sector .why h2{font-weight:600 !important;font-size:clamp(28px,4vw,46px) !important;letter-spacing:-.02em !important;line-height:1.1 !important;color:#fff !important;margin-bottom:30px !important;}\n.inr-sector .why p{font-size:clamp(17px,2vw,19.5px) !important;font-weight:300 !important;color:rgba(255,255,255,.76) !important;line-height:1.66 !important;margin-bottom:22px !important;}\n.inr-sector .why p:last-child{margin-bottom:0 !important;}\n.inr-sector .why p strong{font-weight:600 !important;color:#fff !important;}\n@media(max-width:820px){.inr-sector .why{padding:54px 28px !important;border-radius:26px !important;}}\n<\/style>\n<section class=\"sec wrap\">\n  <div class=\"why rev\">\n    <svg class=\"sectormerk\" aria-hidden=\"true\"><use href=\"#sectoricoon\"><\/use><\/svg>\n    <div class=\"why-inner\">\n      <span class=\"eyebrow\">Why good intentions are not enough<\/span>\n      <h2>Whoever is judged by speed will rush through things.<\/h2>\n      <p>Merely appealing to hospitality does not achieve much. Behavior stems from the narrative people develop about themselves, and that narrative is shaped by what they do daily and what they are evaluated on. Anyone who is continuously judged on pace and targets will start to see themselves as someone who has to rush through, making attention for the customer feel like something extra.<\/p>\n      <p>INR works precisely there\u2014on the story itself and on the circumstances that shape that story.<\/p>\n      <p><strong>No soft cultural action, but intervention in what constantly crowds out attention for the customer.<\/strong><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ========================= BLOK 4 \u00b7 BELOFTE (winstpunten) ========================= -->\n<style>\n.inr-sector .belofte-kop{text-align:center !important;max-width:720px !important;margin:0 auto 56px !important;}\n.inr-sector .belofte-kop .eyebrow{display:block !important;margin-bottom:16px !important;}\n.inr-sector .belofte-kop h2{font-weight:600 !important;font-size:clamp(30px,4.2vw,48px) !important;letter-spacing:-.02em !important;line-height:1.08 !important;color:var(--ink) !important;margin-bottom:18px !important;}\n.inr-sector .belofte-kop p{font-size:18px !important;font-weight:300 !important;color:var(--grijs) !important;line-height:1.6 !important;}\n.inr-sector .winst{display:grid !important;grid-template-columns:repeat(2,1fr) !important;gap:18px !important;max-width:900px !important;margin:0 auto 44px !important;}\n.inr-sector .wkaart{background:rgba(255,255,255,.72) !important;-webkit-backdrop-filter:blur(20px) !important;backdrop-filter:blur(20px) !important;\n  border:1px solid var(--lijn) !important;border-radius:20px !important;padding:28px 28px !important;\n  box-shadow:0 10px 40px -30px rgba(14,14,18,.25) !important;display:flex !important;gap:16px !important;align-items:flex-start !important;\n  transition:transform .4s cubic-bezier(.2,.7,.2,1),box-shadow .4s !important;}\n.inr-sector .wkaart:hover{transform:translateY(-5px) !important;box-shadow:0 22px 54px -34px rgba(14,14,18,.35) !important;}\n\/* de vijfde kaart pakt de volle breedte als afsluitend accent *\/\n.inr-sector .wkaart.breed{grid-column:1 \/ -1 !important;background:var(--ink) !important;border-color:transparent !important;}\n.inr-sector .wkaart.breed .wtekst{color:#fff !important;}\n.inr-sector .wkaart.breed .wv{background:rgba(255,255,255,.14) !important;color:#fff !important;}\n.inr-sector .wkaart .wv{flex:none !important;width:34px !important;height:34px !important;border-radius:10px !important;background:rgba(14,14,18,.06) !important;color:var(--ink) !important;display:flex !important;align-items:center !important;justify-content:center !important;margin-top:1px !important;}\n.inr-sector .wkaart .wv svg{width:18px !important;height:18px !important;}\n.inr-sector .wkaart .wtekst{font-size:clamp(15px,1.7vw,16.5px) !important;font-weight:300 !important;color:var(--ink) !important;line-height:1.5 !important;}\n.inr-sector .belofte-slot{text-align:center !important;max-width:56ch !important;margin:0 auto !important;font-size:19px !important;font-weight:600 !important;color:var(--ink) !important;line-height:1.4 !important;letter-spacing:-.01em !important;}\n@media(max-width:820px){.inr-sector .winst{grid-template-columns:1fr !important;}}\n<\/style>\n<section class=\"sec wrap\">\n  <div class=\"belofte-kop rev\">\n    <span class=\"eyebrow\">What is changing<\/span>\n    <h2>What shifts when you tackle it at the core.<\/h2>\n    <p>Imagine an organization in which that tension has been resolved.<\/p>\n  <\/div>\n  <div class=\"winst\">\n    <div class=\"wkaart rev d1\"><span class=\"wv\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span><span class=\"wtekst\">Customers who return because they feel seen.<\/span><\/div>\n    <div class=\"wkaart rev d1\"><span class=\"wv\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span><span class=\"wtekst\">A retail floor and a head office serving the same customer.<\/span><\/div>\n    <div class=\"wkaart rev d2\"><span class=\"wv\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span><span class=\"wtekst\">Employees who provide attention without losing sales.<\/span><\/div>\n    <div class=\"wkaart rev d2\"><span class=\"wv\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span><span class=\"wtekst\">Actions that truly land because the floor believes in them.<\/span><\/div>\n    <div class=\"wkaart breed rev d3\"><span class=\"wv\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"><path d=\"M20 6 9 17l-5-5\"><\/path><\/svg><\/span><span class=\"wtekst\">A brand that retains customers instead of pushing them away.<\/span><\/div>\n  <\/div>\n  <p class=\"belofte-slot rev\">Then customer experience and results go hand in hand, rather than opposing each other.<\/p>\n<\/section>\n\n<!-- ========================= BLOK 5 \u00b7 CATEGORIE (kort, terloops) ========================= -->\n<style>\n.inr-sector .cat{max-width:820px !important;margin:0 auto !important;text-align:center !important;}\n.inr-sector .cat .eyebrow{display:block !important;margin-bottom:16px !important;}\n.inr-sector .cat h2{font-weight:600 !important;font-size:clamp(26px,3.6vw,40px) !important;letter-spacing:-.02em !important;line-height:1.12 !important;color:var(--ink) !important;margin-bottom:22px !important;}\n.inr-sector .cat p{font-size:18px !important;font-weight:300 !important;color:var(--grijs) !important;line-height:1.66 !important;}\n.inr-sector .cat p strong{font-weight:600 !important;color:var(--ink) !important;}\n<\/style>\n<section class=\"sec tight wrap\">\n  <div class=\"cat rev\">\n    <span class=\"eyebrow\">Why this is different<\/span>\n    <h2>Not a type someone falls into, but insight into where movement begins.<\/h2>\n    <p>Many models categorize people into types. INR shows <strong>why<\/strong> someone does what they do. Two sales associates who both rush through customers can operate from completely different narratives: one due to learned time pressure, the other due to discomfort with genuine conversation. Anyone who approaches them as the same type will reach neither of them.<\/p>\n  <\/div>\n<\/section>\n\n<!-- ========================= BLOK 6 \u00b7 ROUTE (product-cards, dienstkleur) ========================= -->\n<style>\n.inr-sector .route-kop{text-align:center !important;max-width:680px !important;margin:0 auto 56px !important;}\n.inr-sector .route-kop .eyebrow{display:block !important;margin-bottom:16px !important;}\n.inr-sector .route-kop h2{font-weight:600 !important;font-size:clamp(30px,4.2vw,48px) !important;letter-spacing:-.02em !important;line-height:1.08 !important;color:var(--ink) !important;margin-bottom:18px !important;}\n.inr-sector .route-kop p{font-size:18px !important;font-weight:300 !important;color:var(--grijs) !important;line-height:1.6 !important;}\n.inr-sector .kaarten{display:grid !important;grid-template-columns:repeat(2,1fr) !important;gap:20px !important;max-width:960px !important;margin:0 auto 44px !important;}\n.inr-sector .pcard{position:relative !important;background:rgba(255,255,255,.72) !important;-webkit-backdrop-filter:blur(20px) !important;backdrop-filter:blur(20px) !important;\n  border:1px solid var(--lijn) !important;border-radius:22px !important;padding:34px 32px !important;overflow:hidden !important;\n  box-shadow:0 10px 40px -32px rgba(14,14,18,.28) !important;\n  transition:transform .4s cubic-bezier(.2,.7,.2,1),box-shadow .4s !important;display:flex !important;flex-direction:column !important;}\n\/* dienstkleur als accent: bovenrand + hover-glow, per card via --c *\/\n.inr-sector .pcard::before{content:'' !important;position:absolute !important;top:0 !important;left:0 !important;right:0 !important;height:3px !important;background:var(--c) !important;opacity:.9 !important;}\n.inr-sector .pcard:hover{transform:translateY(-6px) !important;box-shadow:0 26px 60px -34px var(--c) !important;}\n.inr-sector .pcard .badge{display:inline-flex !important;align-items:center !important;justify-content:center !important;width:44px !important;height:44px !important;border-radius:13px !important;\n  font-weight:700 !important;font-size:17px !important;color:#fff !important;background:var(--c) !important;margin-bottom:20px !important;}\n.inr-sector .pcard .naam{font-weight:600 !important;font-size:21px !important;letter-spacing:-.01em !important;color:var(--ink) !important;margin-bottom:14px !important;}\n.inr-sector .pcard .conditie{font-size:14px !important;font-weight:300 !important;color:var(--grijs) !important;line-height:1.55 !important;margin-bottom:16px !important;\n  padding-left:14px !important;border-left:2px solid var(--c) !important;}\n.inr-sector .pcard .conditie b{font-weight:600 !important;color:var(--ink) !important;}\n.inr-sector .pcard .belofte{font-size:15.5px !important;font-weight:300 !important;color:var(--ink) !important;line-height:1.55 !important;margin-bottom:22px !important;flex:1 1 auto !important;}\n.inr-sector .pcard .plink{display:inline-flex !important;align-items:center !important;gap:8px !important;align-self:flex-start !important;font-weight:600 !important;font-size:14px !important;color:var(--ink) !important;\n  transition:gap .3s cubic-bezier(.2,.7,.2,1) !important;}\n.inr-sector .pcard .plink svg{width:15px !important;height:15px !important;color:var(--c) !important;}\n.inr-sector .pcard .plink:hover{gap:12px !important;}\n.inr-sector .pcard:focus-within{outline:2px solid var(--c) !important;outline-offset:3px !important;}\n.inr-sector .route-slot{text-align:center !important;max-width:60ch !important;margin:0 auto !important;font-size:17px !important;font-weight:300 !important;color:var(--grijs) !important;line-height:1.62 !important;}\n@media(max-width:820px){.inr-sector .kaarten{grid-template-columns:1fr !important;}}\n<\/style>\n<section class=\"sec wrap\">\n  <div class=\"route-kop rev\">\n    <span class=\"eyebrow\">Where we would start<\/span>\n    <h2>Where we would start.<\/h2>\n    <p>The best entry point depends on where the tension is felt most strongly among you. In an initial conversation, we will pinpoint that together clearly. As a guideline:<\/p>\n  <\/div>\n  <div class=\"kaarten\">\n    <div class=\"pcard rev d1\" style=\"--c:var(--c-fluent) !important;\">\n      <span class=\"badge\">F<\/span>\n      <div class=\"naam\">INR Fluent<\/div>\n      <div class=\"conditie\"><b>When:<\/b> Do you want to get branches and teams on board without driving everything through numbers?.<\/div>\n      <div class=\"belofte\">Develops leadership as a player within the system.<\/div>\n      <a class=\"plink\" href=\"https:\/\/inr.institute\/en\/inr\/inr-dynamics\/inr-fluent\/\">Watch INR Fluent <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a>\n    <\/div>\n    <div class=\"pcard rev d2\" style=\"--c:var(--c-sync) !important;\">\n      <span class=\"badge\">S<\/span>\n      <div class=\"naam\">INR Sync<\/div>\n      <div class=\"conditie\"><b>When:<\/b> Is the friction in the collaboration on the shop floor or between the branch and headquarters?.<\/div>\n      <div class=\"belofte\">Highlights where coordination breaks down.<\/div>\n      <a class=\"plink\" href=\"https:\/\/inr.institute\/en\/inr\/inr-dynamics\/inr-sync\/\">View INR Sync <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a>\n    <\/div>\n    <div class=\"pcard rev d3\" style=\"--c:var(--c-pulse) !important;\">\n      <span class=\"badge\">P<\/span>\n      <div class=\"naam\">INR Pulse<\/div>\n      <div class=\"conditie\"><b>When:<\/b> Is the bottleneck between speed and truly helping the customer?.<\/div>\n      <div class=\"belofte\">Brings the shift from processing to aligning with what the customer is looking for.<\/div>\n      <a class=\"plink\" href=\"https:\/\/inr.institute\/en\/inr\/inr-dynamics\/inr-pulse\/\">View INR Pulse <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a>\n    <\/div>\n    <div class=\"pcard rev d4\" style=\"--c:var(--c-echo) !important;\">\n      <span class=\"badge\">E<\/span>\n      <div class=\"naam\">INR Echo<\/div>\n      <div class=\"conditie\"><b>When:<\/b> has \u201chere, only turnover matters\u201d slowly seeped into the culture.<\/div>\n      <div class=\"belofte\">Address the collective norm.<\/div>\n      <a class=\"plink\" href=\"https:\/\/inr.institute\/en\/inr\/inr-dynamics\/inr-echo\/\">View INR Echo <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a>\n    <\/div>\n  <\/div>\n  <p class=\"route-slot rev\">Usually it is a combination. Which order yields the most, we will clarify in the initial conversation.<\/p>\n<\/section>\n\n<!-- ========================= BLOK 7 \u00b7 CTA (donker paneel) ========================= -->\n<style>\n.inr-sector .cta-sec{position:relative !important;z-index:2 !important;}\n.inr-sector .gesprek{background:var(--ink) !important;color:#fff !important;border-radius:36px !important;padding:80px 64px !important;position:relative !important;overflow:hidden !important;text-align:center !important;}\n.inr-sector .gesprek::before{content:'' !important;position:absolute !important;top:-130px !important;left:-90px !important;width:400px !important;height:400px !important;border-radius:50% !important;background:radial-gradient(circle,rgba(255,255,255,.10),transparent 70%) !important;filter:blur(50px) !important;}\n.inr-sector .gesprek::after{content:'' !important;position:absolute !important;bottom:-150px !important;right:-90px !important;width:360px !important;height:360px !important;border-radius:50% !important;background:radial-gradient(circle,rgba(255,255,255,.06),transparent 70%) !important;filter:blur(50px) !important;}\n.inr-sector .gesprek .sectormerk{width:300px !important;height:300px !important;left:-30px !important;top:-50px !important;}\n.inr-sector .gesprek-inner{position:relative !important;z-index:1 !important;max-width:680px !important;margin:0 auto !important;}\n.inr-sector .gesprek h2{font-weight:600 !important;font-size:clamp(30px,4.4vw,52px) !important;letter-spacing:-.02em !important;line-height:1.05 !important;color:#fff !important;margin-bottom:22px !important;}\n.inr-sector .gesprek p{font-size:18px !important;font-weight:300 !important;color:rgba(255,255,255,.76) !important;line-height:1.64 !important;margin-bottom:38px !important;}\n.inr-sector .gesprek .scta{display:inline-flex !important;align-items:center !important;gap:11px !important;background:#fff !important;color:var(--ink) !important;\n  font-weight:600 !important;font-size:15px !important;padding:16px 32px !important;border-radius:99px !important;\n  transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s !important;}\n.inr-sector .gesprek .scta:hover{transform:translateY(-3px) !important;box-shadow:0 22px 50px -22px rgba(0,0,0,.6) !important;}\n.inr-sector .gesprek .scta svg{width:17px !important;height:17px !important;transition:transform .35s cubic-bezier(.2,.7,.2,1) !important;}\n.inr-sector .gesprek .scta:hover svg{transform:translateX(4px) !important;}\n.inr-sector .gesprek .scta:focus-visible{outline:2px solid #fff !important;outline-offset:3px !important;}\n.inr-sector .gesprek .subcta{margin-top:26px !important;font-size:15px !important;font-weight:300 !important;color:rgba(255,255,255,.62) !important;}\n.inr-sector .gesprek .subcta a{font-weight:600 !important;color:#fff !important;border-bottom:1px solid rgba(255,255,255,.4) !important;padding-bottom:1px !important;transition:border-color .3s !important;}\n.inr-sector .gesprek .subcta a:hover{border-color:#fff !important;}\n@media(max-width:820px){.inr-sector .gesprek{padding:56px 28px !important;border-radius:26px !important;}}\n<\/style>\n<div class=\"cta-sec\">\n<section class=\"sec wrap\">\n  <div class=\"gesprek rev\">\n    <svg class=\"sectormerk\" aria-hidden=\"true\"><use href=\"#sectoricoon\"><\/use><\/svg>\n    <div class=\"gesprek-inner\">\n      <h2>Submit your issue to us.<\/h2>\n      <p>In an initial conversation, we will map out together where the pattern between the shop floor and head office is getting stuck, and where development yields the highest return. You will walk away with a sharper picture of your own organization, whether we work together afterward or not.<\/p>\n      <a class=\"scta\" href=\"https:\/\/inr.institute\/en\/contact\/\">Schedule a conversation <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><\/a>\n      <div class=\"subcta\">Prefer to read first? <a href=\"https:\/\/inr.institute\/en\/inr-brochure\/\">Download the INR brochure<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n<\/div>\n<!-- ========================= EINDE .inr-sector ========================= -->\n\n<script>\n(function(){\n  function start(){\n    var root=document.querySelector('.inr-sector');\n    if(!root) return;\n    var els=root.querySelectorAll('.rev');\n    var hero=document.getElementById('inrsHero');\n    if(!('IntersectionObserver' in window)){\n      els.forEach(function(e){e.classList.add('in');});\n      if(hero){hero.classList.add('in');}\n      return;\n    }\n    var io=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target);}});},{threshold:.12,rootMargin:'0px 0px -8% 0px'});\n    els.forEach(function(e){io.observe(e);});\n    if(hero){\n      var io2=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io2.unobserve(e.target);}});},{threshold:.25});\n      io2.observe(hero);\n    }\n\n    \/* mobiele sector-dropdown: in-flow accordion, geen position:absolute *\/\n    var paneel=document.getElementById('sectorPaneel');\n    var drop=document.getElementById('sectorDrop');\n    if(paneel&&drop){\n      drop.addEventListener('click',function(){\n        var open=paneel.classList.toggle('open');\n        drop.setAttribute('aria-expanded',open?'true':'false');\n      });\n    }\n  }\n  if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',start);}else{start();}\n})();\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Een keten waarin winkelvloer en hoofdkantoor dezelfde klant bedienen. In retail kan een klant op elk moment ergens anders kopen. Ketens die overeind blijven, zijn de ketens waar de winkel en het hoofdkantoor &eacute;&eacute;n lijn trekken, met dezelfde klant als vertrekpunt, niet als intern strijdpunt. INR helpt je bouwen aan zo&#8217;n organisatie, klanten komen terug [&hellip;]<\/p>\n","protected":false},"author":224244682,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-81280","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/pages\/81280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/users\/224244682"}],"replies":[{"embeddable":true,"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/comments?post=81280"}],"version-history":[{"count":2,"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/pages\/81280\/revisions"}],"predecessor-version":[{"id":81282,"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/pages\/81280\/revisions\/81282"}],"wp:attachment":[{"href":"https:\/\/inr.institute\/en\/wp-json\/wp\/v2\/media?parent=81280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}